Melhuish & Co

austradestory

Austrade: Brand Australia

Campaign encouraging high achieving Australians to share their success stories. We show the world Australians are not just beautiful, but we’re all smart too! Produced specifically for the Architectural and Creative industries. In a world where every marketing campaign is in full colour, minimalism stands out, particularly for online campaigns. Unusually for designers we also write, in this case, all the copy not just the headlines.

Tim makes his modelling debut - well, his back does anyway. Media: Print, press and online.