Melhuish & Co

cinema

Openair Cinema

Two years of campaigns for the OpenAir Cinema. Remarkably they sold a record breaking 37,000 tickets on the first day both years. The event itself is much more than a cinema and includes socialising, fine dining and bars. Not surprisingly, it’s a popular corporate entertainment venue. Our brief was to re-position the brand to reflect its prestige and move it upmarket. Media included outdoor, press & digital.