Melhuish & Co

Branding for Open Air Cinema Sydney

Openair Cinema. Brand advertising campaigns for the OpenAir Cinema in Syndey. Our brief was to re-position the brand to reflect its prestige and move it upmarket. We designed outdoor, press & digital advertisements.

Openair Cinema

Two years of brand advertising campaigns for the OpenAir Cinema in Sydney. Remarkably they sold a record breaking 37,000 tickets on the first day both years. The event itself is much more than a cinema and includes socialising, fine dining and bars. Not surprisingly, it’s a popular corporate entertainment venue. Our brief was to re-position the brand to reflect its prestige and move it upmarket. We designed outdoor, press & digital advertisements.