Coalar are a division within the Federal Government's Department of Foreign Affairs and Trade. They work to enhance links between Australia and Latin America. The identity is created from calculating the land mass of each country that Coalar engage with.
The brand identity logo created by Melhuish & Co is modular and can represent any form of data, or be used to create sub-brands. The vibrancy and energy feel appropriate for the region, resulting in an emotional identity, with a strong rational basis.