Melhuish & Co

Branding for Sydney Festival

Sydney Festival. Brand and marketing for Sydney Festival. The yellow balloon - a symbol of hope and optimism - is reinterpreted each year and appears in every medium. A three-dimensional, living brand identity becomes the embodiment of the Festival spirit.

Sydney Festival

Brand and marketing for Sydney Festival. The yellow balloon - a symbol of hope and optimism - is reinterpreted each year and appears in every medium. A three-dimensional, living brand identity becomes the embodiment of the Festival spirit. This is branding beyond just a logo that immerses itself seamlessly into the brand’s activities. If there is one case study that epitomises our ethos of 'humanising brands', this is it.