Melhuish & Co

icare

icare

How do you transform an unloved Government entity into a brand in only 8 months? Like this. icare replaced Safety, Return to Work & Support and WorkCover NSW. Insurance & Care, known as icare, is a new organisation created to deliver the insurance and care schemes for NSW. icare is now the largest general insurance service provider in Australia. The project includes rebranding and ongoing communications in print, digital and film.