Melhuish & Co

sira

SIRA

The snappily titled ‘State Insurance Regulatory Authority’ (Sira) drastically needed some personality. Not the people of course - they’re all charismatic and wonderful. Just their communications were a tad dull. The speech bubble device suits them - they are an irregular modern regulator; authoritative, academic, and the smartest people in the room. Conversation and collaboration leads to better regulation.