With 50,000 students and 6,000 staff UNSW desperately needed a united, singular voice. Our brand strategic thought of ‘Never Stand Still’ was held in such high regards, it became the tag line too. A simple yellow band system was created to unite the work of dozens of semi-autonomous faculty’s. Every touch point of the brand became coherent and standardised for the first time, including signage and brand wayfinding. Downloadable brand tools and templates were created for staff and internal marketers.